Designed to Win

To coincide with the 2012 Olympics, the Design Museum in association with Oakley have curated, Designed to Win, an exhibition showcasing outstanding design & innovation in sport and celebrating "the ways in which design and sport are combined, pushing the limits of human endeavour to achieve records and victories of increasing significance and wonder". 

It looks at the relationship between design and sport; how design has progressed some sport, how sport has influenced design and how this relationship has led to winning performances.

The exhibition opened today and runs until 18 November 2012 so there's plenty of time to get down there and see it (for your own sanity, it's probably best to wait until the Olympic circus has left town).

Images copyright Justine AW (Rugenius).
Via Notcot.