Gastrotypographicalassemblage at Kemistry Gallery
Well not the actual wall panels we posted about here, but a half-size photographic reproduction of this a 35 x 8ft typographic masterpiece. Gastrotypographicalassemblage was created by Lou Dorfsman for the wall of the CBS cafeteria circa 1966 and included the names of every food item available in the cafeteria at that time.
"We were allowed to have all the spreads and, a 10x8 black and white negative of the entire wall taken on the day it was unveiled. From this we worked with a company called VGL and printed it up at half scale (we couldn't fit full scale in the gallery) and had it stretched by AP Fitzpatrick. For a 45 year old negative the quality we have got from the blowup without any retouching is fantastic."
Gastrotypographicalassemblage: The Designs of Lou Dorfsman is an exhibition at Kemistry Gallery, London celebrating the print and advertising work Dorfsman produced during his time at CBS (1946 - 1987) originally as an art director and later as senior vice president and creative director for marketing communications and design.
The exhibition runs until 30 October 2010 and includes more than 60 original pieces as well as a short film about the Gastrotypographicalassemblage narrated by Dorfsman himself.
Images copyright Kemistry Gallery, taken by Christian Carlsson.
Via CR Blog.